Wow. Another interesting idea there. I guess thats where the ultra high end guys have it easier, in a sense. They know the stores their gear will be sold in, know they amps it will likely be matched to, and they can design accordingly. One would think this would lead to a number of really beautiful, musical speakers. However, my experience has been that speakers in the silly high dollar brackets usually sound more impressive, then they do beautiful. A "wow, doesn't that sound fantastic" reaction, rather then a "man, that's really lovely music" one. So is that all about building to an expectation? Needing a product to WOW! people, rather then seduce them?