Years of financial engineering that didn't place any value on the engineering. From Wikipedia:Don’t remind me, how could such a prestigious company that was at the top of the heap during the “golden era” of audio be turned into a mass produced cookie-cutter Bluetooth speaker making company?
"In 1958 the Altec Lansing Corporation was purchased by James Ling who made it part of LTV Ling Altec. LTV spun off Altec which it loaded down with debt first. By 1974, the company was saddled with debt. It was reorganized under Chapter 11 as Altec Corporation and continued for 10 years. Altec filed a second bankruptcy. In 1984, Gulton Industries purchased the brand out of Chapter 11 bankruptcy. Gulton was acquired by Mark IV Audio.Since then, there has been a string of owners, the rights to the name for home speakers was purchased in 1986 by Sparkomatic, with the Pro equipment still made by Mark IV Audio, Mark IV sold out to Telex, who closed down the Pro division and folded its products into EV. The full rights to the name were then acquired by Sparkomatic who changed their name to Altec Lansing Technologies,2005 Altec Lansing Technologies was acquired by Plantronics, 2009 brand name bought by Prophet Equity, and has been owned since 2012 by the Infinity Group, a company which acquires struggling companies . . ."
Altec has been that for at least 20 years. I had a powered computer-speaker setup by them back in the year 2000.
The thing that’s really unsettling is a generation of young people will never associate Altec with their roots and think of them as a portable audio company when their original signature products took two people to heft.
I can't get "Sparkomatic" out of my head - I actually laughed when I read that. Can the forum software be programmed to substitute “Sparkomatic” in place of “Altec” in all posts/threads, just for a week?