For sure, I get that. š It was all about positioning their brand in the marketplace, and what better way to do that than to appropriate the name of a struggling major city. To their credit, their part of the Cass Corridor isn't the dread-inducing part of town it used to be, and their presence has helped that a little. But they weren't the sole element in turning around that area, or the world's perception of the entire city for that matter.I don't despise them but, even from having lived in Detroit for just 5 years, I resent what they did to use the city's image.
Still, it's not like we're any sort of hip and upcoming town either. (Rebuilding, yes...thankfully! But we have decades to go.) It's kind of how Detroit-style pizza is laughed at outside of our area; anyone who doesn't know the style just laughs, thinking it must taste like a combination of oily industrial equipment and steel mill, and have the consistency of cold-patch. (It's been embarrassing to have to explain it to out-of-town friends, without going into the whole history of Gus Guerra and Buddy's Rendezvous.)
I still had a laugh at their bicycle. Same as some of their other products. I don't need a bicycle; I need to be seen buying and riding a Shinola bicycle. While the rest of us do it the right way and go to the bike shop to get something that fits our needs...