So -- no discussion here of Schiit's dipping its metaphorical toes in the vinyl? ;-)

John Frum

Secret Society Member
They could call their own cartridge, e.g., Schiit Dröpping. Or, perhaps, Dingleberry.
It's not like successful ventures haven't hinged on scatalogical names before. For eight years as a young man, I worked for a record store/head shop called Dingleberry's. It was a happenin' spot in the late 70's, but had been long coasting even by the time I showed up.

It was a cool place, though. They had their own radio jingle.