It's not like successful ventures haven't hinged on scatalogical names before. For eight years as a young man, I worked for a record store/head shop called Dingleberry's. It was a happenin' spot in the late 70's, but had been long coasting even by the time I showed up.They could call their own cartridge, e.g., Schiit Dröpping. Or, perhaps, Dingleberry.
Yes, I saw this as well... theWord on the street is that the Schitt TT will sell for $599 and will not include a cartridge.
It certainly looks like a turntable that should cost more than six-hundred bucks.