Definitely, the video and its findings are presented in a fair, reasonable, and good faith manner. While that makes it even tougher for MQA to react, I'm doubting they would have done so in any event.Refreshingly free of internet histrionics and faux outrage.
Which is where they lost me. Well, that and they suddenly made it something that wasn't a choice in my listening habits, and instead made it mandatory if I was to continue to be a Tidal subscriber. When I could decide either way, MQA or not, I failed to see much of an issue beyond their claims. Everybody has their thing that really gets them and one of mine is hinky marketing. Maybe I actually paid attention in my ethics in advertising classes., and something seems very hinky.
Which is admirable and of value to brands seeking to take the high road. You are only as good as your reputation, and brands can have that crash down fast when BS marketing is employed.Maybe I actually paid attention in my ethics in advertising classes.
True, and then some of it is demonstrably false and results in egg on face, if nothing else. The MQA folks first trademarked and used, then quietly and hastily withdrew this logo several years ago under the purported threat of inquiry by the U.K. advertising standards board, which has very strict rules and regulations:A lot of marketing isn't demonstrably false when you really really look at the claims being made. And that's not accidental...and not something that would be unique to MQA.
Not necessarily, and certainly not for the TIDAL users who have had their freedom of choice summarily removed, with the standard Redbook PCM versions of thousands of Warner Music Group albums subtracted from that streaming catalog in favor of MQA being the only available version.In April, 2021 CE, isn't MQA really more or less a shibboleth?
Deezer is a viable alternative to Tidal in Canada. I switched from Tidal to Deezer a couple of years ago due to Tidals lack of support for Amazon Echo devices in Canada. Would have been less annoyed had they not supported it in other countries but it was available so why not to Canadian customers. At any rate, have run Deezer ever since and have no complaints. And it is $5 per month cheaper. Win/win.While some have ditched the TIDAL service over that unilateral decision to limit consumer choice, others don't have many alternatives at their fingertips, for instance Qobuz is still not available in Canada though is said to be coming soon.
Simply to lose any licensing cost, and distance themselves from snake oil.I’m not sure though why Jack Dorsey would cut Tidal loose of the one thing that separates them from the rest of the market in what really is a land of parodies. That’s no comment on its efficacy, but what else does Tidal offer that’s unique? The market doesn’t care one bit about MQA. I’ve heard it brought up exactly zero times in “normal” life outside of this hobby. So I’m not saying it’s a successful unique selling proposition... but it is one.
The market has picked Spotify, because the general market doesn’t own gear that can differentiate between different file resolutions, and Spotify’s interface, algorithm, and even little things like their search function walk all over the competitors. And that’s ultimately what makes a difference to consumers. The average person who wants better sound has decided vinyl holds the key to that, even if it really doesn’t on the average turntable. Belief is reality in the marketplace.
That’s a lot of opinion to unpack but anyway my 2cents.