This issue is hidden away in a far dark corner of audio. So dragging it out into the light is quite refreshing. Any speaker maker's claim to excellence is tempered and reduced by the fact that he must compromise at the edge of his product's performance and voicing to make it sufficiently malleable.
One would think this would lead to a number of really beautiful, musical speakers. However, my experience has been that speakers in the silly high dollar brackets usually sound more impressive, then they do beautiful. A "wow, doesn't that sound fantastic" reaction, rather then a "man, that's really lovely music" one.
So is that all about building to an expectation? Needing a product to WOW! people, rather then seduce them?